Q&A with SEO Experts from the Netherlands

Want their full bios or broader GEO context? Read the Dutch SEO expert profiles and the Generative Engine Optimization research report.

Table of Content

Simon Vreeman

What is Simon Vreeman's current role and primary professional focus?

Simon Vreeman is currently a Growth Advisor at Curamando and Conversionista, which are part of Eidra in the Netherlands. His main focus is on Growth & Technical Marketing, operating at the intersection of Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Web Analytics.

What are some examples of tools Simon Vreeman has developed or promoted?

Simon Vreeman has developed several practical tools, including a Google Analytics 4 UTM Campaign URL Builder, scripts for A/B/n and MVT testing using Google Tag Manager and Cloudflare, and example GTM containers. He has also created OpenAI GPT-powered tools like the "Marketing Insights Guru" and "Stoic Sage".

What is Simon Vreeman's perspective on the role of SEO professionals in the age of AI?

Simon Vreeman advocates that SEOs should become "the brand's semantic architect for the AI age," focusing on relevance engineering and structuring brand data for LLMs.

Can you describe Simon Vreeman's "Crawl, Walk, Run" growth marketing philosophy from his time at VanMoof?

Simon Vreeman implemented a phased strategy: Crawl (fix basics), Walk (optimize with insights), Run (build customer journey from awareness to advocacy).

What are some key areas where Simon Vreeman assists businesses?

Simon helps with online marketing strategy, GTM (Server-side), GA4 setups, CMP/ad platform integrations, domain migrations, SEO audits, CRO, and cookie/privacy audits.

Julian Aijal

What is Julian Aijal's current role, and what were his previous positions?

Julian Aijal is a Senior SEO Specialist at DPG Media Nederland. Previously, he worked at The Next Web (TNW) as Frontend Developer, Technical SEO Manager, and SEO Manager.

How does Julian Aijal's background in front-end development benefit his SEO work?

It enables him to troubleshoot issues effectively, collaborate with developers, and build fast, SEO-friendly websites.

According to the Adverity case study, what were some key achievements for DPG Media's SEO team where Julian Aijal is a Senior SEO Specialist?

DPG Media saw a 68% traffic increase in 28 months and saved 860+ hours/year by automating reporting, allowing focus on impactful SEO work.

What topics did Julian Aijal cover in his articles for The Next Web (TNW)?

Julian covered knowledge graphs, Schema.org, and technical SEO workflows like running Screaming Frog in the cloud.

What is Julian Aijal's stated philosophy regarding his work in digital growth?

Julian blends technical expertise with marketing to build fast, purposeful, user-friendly websites.

Koen Leemans

What is Koen Leemans' current role and his primary area of specialization?

Koen Leemans is the SEO Innovation Lead at OrangeValley and is involved with Follo Agency and Lumenlab, specializing in technical SEO and A/B testing.

Can you name some SEO tools that Koen Leemans has developed and featured on his website?

Tools include SEO A/B Test Analyzer (Causal Impact), SEO A/B Page Splitter, PageRank Calculator, and PAA Answer Generator (GPT-4 based).

According to Koen Leemans' BrightonSEO presentation, what are the main benefits of SEO A/B testing?

It validates changes, isolates SEO impact, proves ROI, saves resources, and accelerates learning.

How does Koen Leemans describe Edge SEO, and what are its advantages for implementing SEO changes?

Edge SEO enables server-level HTML/header changes without core code edits, helping with fast deployment in dev-constrained environments.

What topics has Koen Leemans explored in his recent articles concerning SEO split testing?

Koen explored ChatGPT FAQs with Schema, testing structured data with his analyzer, and the impact of ItemList on traffic.

Arnout Hellemans

What is Arnout Hellemans' main professional role and his key areas of expertise?

Arnout is a freelance SEO, CRO, and Analytics consultant at OnlineMarkethink, focusing on SEO, SEM, GA, and speed optimization.

What is the core of Arnout Hellemans' SEO philosophy, especially regarding the user?

He emphasizes query satisfaction: solve the user's question with helpful content.

How does Arnout Hellemans utilize tools like Microsoft Clarity and Sitebulb in his consultancy?

Clarity helps understand user behavior; Sitebulb supports technical audits with visual data and developer-oriented analysis.

What fundamental SEO principles did Arnout Hellemans highlight in the 'No Hacks' podcast?

Keep SEO simple and user-centric: crawlable, valuable content with basic technical excellence.

What is Arnout Hellemans' perspective on AI's role in content creation and SEO, according to the Yoast SEO in 2025 article?

AI will transform SEO, but generic content will be filtered out. Unique, valuable human-edited content is key.